在使用这些产品之一之前,最好的做法可能是做一个专职健康检查。 What Else Is For Sale? 除了销售之外还有什么? Some distributors sell more than diet and exercise plans, vitamin supplements or wonder creams. Many may sell "opportunities," too-a chance for you not only to buy, but also to market, the products. In addition to describing the benefits of their product or program, these distributors may encourage you to become a distributor. 有些分享者卖的东西比饮食、保健品、维生素补品或者万得奶油要更多。它们多数可能还要卖“机遇”,一个你不仅能够买产品,而且能够卖产品的机会。除了描述其产品获益或者培训之外,这些分享者会鼓励你成为一个分享者。 If you sign up as a distributor, you may be promised commissions or other rewards-for both your sales of the plan\'s goods or services and those of other people you recruit to become distributors. These plans, often called "multilevel marketing plans," sometimes promise commissions or rewards that never materialize. What\'s worse, consumers are often urged to spend or "invest" money in order to make it. 如果你签约成为一个分享者,你会被承诺有工资或其他报酬,这个工资既来自于你卖出去的产品和服务,也来自于其他那些被你发展成为分享者的人卖出去的产品或服务。这种计划通常被叫做“多层次直销计划”。 Watch Out For当心金字塔 Pyramids
Steer clear of multilevel marketing plans that pay commissions for recruiting new distributors. They\'re actually illegal pyramid schemes. 避开那些计酬方式来源于发展新的分享者的多层次直销计划。它们实际上是非法的金字塔计划。 Why is pyramiding dangerous? Because plans that pay commissions for recruiting new distributors inevitably collapse when no new distributors can be recruited. And when a plan collapses, most people-except perhaps those at the very top of the pyramid-end up empty-handed. 金字塔为什么危险?因为这些计划的计酬方式来源于发展新的分享者,当没有新的分享者可以发展的时候,会不可避免的崩溃。当计划崩溃的时候,绝大多数的人结果会两手空空,除了可能在金字塔顶尖的那些人。 How to Evaluate a Plan 怎样评判一个计划 If you\'re thinking about joining what appears to be a legitimate multilevel marketing plan, take time to learn about the plan before signing on. 如果你正在考虑加入一个看起来合法的多层次直销计划的话,在签约之前请拿出时间来研究一下这个计划。 What\'s the company\'s track record? What products does it sell? How does it back up claims it makes about its product? Is the product competitively priced? Is it likely to appeal to a large customer base? What up-front investment do you have to make to join the plan? Are you committed to making a minimum level of sales each month? Will you be required to recruit new distributors to be successful in the plan? 公司的成长过程是怎么的?它卖的是什么产品?它怎样保证它对他的产品所作的宣称?产品的价格具有竞争力吗?它是否像是有一个较大的消费者基础?加入该计划时你必须做的最初投资是什么?你是否承诺每个月要做一个最小的销售额?你是否被该计划要求发展新的分享者来保证成功? Use caution if a distributor tells you that for the price of a "start-up kit" of inventory and sales literature -and sometimes a commitment to sell a specific amount of the product or service each month-you\'ll be on the road to riches. No matter how good a product and how solid a multilevel marketing plan may be, expect to invest sweat equity as well as dollars for your investment to pay off. 特别要警惕:如果一个分享者告诉你, Your Responsibilities 你的责任感 If you decide to become a distributor, remember that you\'re legally responsible for the claims you make about the company, its product and the business opportunities it offers. That applies even if you\'re simply repeating claims you read in a company brochure or advertising flyer. 如果你决定成为一个分享者,记住:在法律上你对你的宣传就有责任了,不管是你的公司、它的产品以及它所提供的就业机会。 When you promote the qualities of a product or service, you\'re obligated to present those claims truthfully and to ensure there\'s enough solid evidence to back them up. The Federal Trade Commission advises you to verify the research behind any claims about a product\'s performance before repeating those claims to a potential customer. 在你促销产品质量和服务时,你有责任真实地展示你的说法,确保有足够牢靠的证据来保证它。联邦贸易委员会劝告你,在对一个潜在的消费者重复说明一个产品的性能时,要研究验证这些说法的背后。 Likewise, if you decide to solicit new distributors, be aware that you\'re responsible for any claims you make about a distributor\'s earnings potential. Be sure to represent the opportunity honestly and to avoid making unrealistic promises. If those promises fall through, remember that you could be held liable 同样的,如果你决定招揽新的分享者,你应该意识到:你对你的关于分享者盈利潜力的任何说法都有责任。 |